Digital TV News: CoLab Media
UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories:
FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK
60% of UK marketers expect to spend more on Advanced TV
Oct 11, 2021 – FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
News categories:
FreeWheel, CoLab Media, Virginie Dremeaux, Advertising, Digital TV, Market Research, UK
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